The Importance of Including Video in Your Advertising Strategy

The importance of today’s video campaigns in any type of online marketing is truly undeniable. From viral videos to the fact that big brands now produce online videos first when thinking about the millions of dollars that they will be spending on their next Super Bowl campaigns, producing a video will prove to be one of your most profitable marketing investments.

Although brand awareness appear to be the main objective of producing video content, this type of format constitutes a great opportunity to educate your customers and share your thought leadership while being creative. According to the cloud-based video creation serviceAnimoto, the efforts pay off at the time of making purchasing decisions:

  • 96% of consumers find videos helpful when making purchase decisions online.
  • 58% of consumers consider companies that produce video content to be more trustworthy.
  • 71% of consumers say that videos leave a positive impression of a company.
  • 77% of consumers consider companies that create online video as more engaged with customers.

In this day and age of social communications, with all types of visual content at the center of consumers’ interest, engagement is what should matter the most to marketers of all shapes and sizes. The latest example of video campaign went viral just two days ago – 41 million YouTube views in within 3 days! This marketer, a clothing company, “fooled” the entire online community with a very simple video that capture the essence of human nature through a first kiss. Why fooled? Because this video was not initially disclosed as an actual sponsored one. Yet, we all loved it and now we all know that Wren Studio is a company that truly understands how to market their brand in this modern time.

So, is your videocamera/phone videocamera ready?

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