Understanding your customers buying patterns is very important. How and when they shop are key metrics when planning for upcoming promotions, seasonal offers, and even how to staff your business. What are your customers doing before they even step into your store? In 2013, 72% of adults reported using a coupon for a total of 2.8 billion coupons being redeemed. How consumers obtain these coupons has changed over the years and will keep changing as more advertisers start to cater towards the mobile generation. By 2016, the projected number of digital coupon users will soar to almost 127 million. The below infographic illustrates how Jacksonville adults obtain their coupons and how they use them.